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Team · DigitalBees

AI runs the agency.
People make the calls.

The content, the posts and part of the development on this site are done by a swarm of agents. But who you talk to, what is worth automating in your company and where the limits of AI lie today — that is decided by one of these five people.

01 / How we are set up

Petar runs the company and the consulting, Ivan the technical side, Darko the commercial one. Matija maps processes at the client, and Branimir handles sales and the first conversation. Before DigitalBees, each of us spent years running or building businesses that live on processes, deadlines and paperwork. Two of us also teach: Ivan at Algebra, Matija at Obrtničko učilište.

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02 / Who does what
Petar Kaić — CEO & Co-Founder

Petar Kaić

CEO & Co-Founder

Leads business strategy and development, and does the consulting himself.

He has run his own companies for sixteen years. Anparo works in occupational safety, a business built on processes, documentation, deadlines and regulation. He is also the director of SEC Anparo, an adult education institution.

At DigitalBees he leads business strategy and development: he decides which services we build, for whom and in what order. He does the consulting himself, so what he sees at the client shapes directly what we build.

At the client he reviews how the company works today, establishes where time is lost and which process is worth automating first, then leads the rollout until the agent runs on its own.

He is not a developer and considers that an advantage in this work. He does not offer technology he happens to like; he first establishes where the biggest losses of time are, and the tool follows from that.

Areas
Business strategyService developmentAssessment and readiness reviewBusiness processes and documentationLeading IT projectsAdult educationISO and regulated industries

[email protected] ·LinkedIn

Ivan Radoš — CTO & Co-Founder

Ivan Radoš

CTO & Co-Founder

Technical lead. Builds real applications, not just automations.

Through Neostar, Zubak Group's digital platform for buying, selling and servicing vehicles, he went through the full life cycle of a large product: from the first technical foundations to a stable system in daily use.

He has built business systems in the automotive industry, education, law, logistics, finance, advertising and hospitality. In AI he has shipped to production automatic reading of emails and invoices with data extraction, a sales assistant that guides the buyer through choosing a product, and content generation inside an advertising panel system.

He teaches at Algebra, where he runs Applied DevOps, programming, and VR and AR in Unity. He co-authored two textbooks on programming artificial intelligence for games and papers presented at the MIPRO conference. He is working on doctorates in information science and in economics.

Areas
System architectureC# and .NETAngular and FlutterCI/CD and DevOpsIntegrations and APIsAI in production

[email protected] ·LinkedIn

Darko Brlečić — CSO & Co-Founder

Darko Brlečić

CSO & Co-Founder

Runs the commercial side and partnerships.

Darko is an entrepreneur who comes to AI from occupational safety. Like Petar, he knows at first hand what a business built on deadlines, records and field work looks like.

At DigitalBees he runs the commercial side: client relationships, partnerships and how the offer develops. He talks to companies in regulated industries as someone who has run one himself.

Areas
Commercial strategyPartnershipsClient relationshipsOccupational safetyRunning a company

[email protected]

Matija Srketić — Process Mapping and Certified AI Consultant

Matija Srketić

Process Mapping and Certified AI Consultant

Maps processes at the client and follows the rollout.

He has worked in marketing communications for sixteen years and has run his own companies throughout. Today he is the owner and creative director of the agency Azinus: strategies for new products, media relations, crisis communication and content.

He teaches at Obrtničko učilište in Zagreb, on the programme “Creating content for digital communication channels in tourism”, for which he wrote the handbook for lecturers and participants. He co-founded and co-edits PRglas, the first Croatian online magazine on public relations, and holds a microcredential in artificial intelligence from Algebra.

At DigitalBees he maps processes. That work means sitting down with the people who actually do the job and building an accurate picture from their answers: who does what, in what order, and where things get stuck. Years of client conversations show here.

After the mapping he helps choose which process gets automated first and follows the rollout until the people in the company know how to work with the agent.

Areas
Process mappingMarketing communicationsPublic relationsBrand and reputationSEO and contentTeaching and trainingRollout at the client

[email protected] ·LinkedIn

Branimir Milanković — Sales Manager

Branimir Milanković

Sales Manager

The first conversation and the judgement call on whether a job makes sense.

At Anparo he has spent years receiving inbound inquiries and judging which of them make sense: whether a solution for that problem exists, whether the job pays off and who should do it. Alongside sales he also runs advertising and the content plan.

He has the same role at DigitalBees and is usually the first conversation. If AI is not the right answer to what you need, you will hear that straight away.

Areas
SalesQualifying inquiriesClient relationshipsAdvertising and content

[email protected]

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